Meet your customers’ needs, find your unique value proposition
- Characterization of existing customers, including in-depth research, segmentation, preferences, and consumer behavior
- Competitors and competitive environment, benchmarking analysis
- Market analysis, consumer trends & behavior, and regulatory environment analysis
- Digital assets, interfaces, and customer satisfaction
- Analysis of performance and existing patterns of behavior
- Identifying new markets, target audiences, and distribution channels
- Characterization and research of customer journey
- Mapping growth engines, demand forecasting, and business feasibility
- Developing and incentivizing innovation processes within the organization
- Identifying opportunities for collaboration, mergers, or acquisitions
Drafting a document of recommendations and an operative work plan:
- Based on the data collected on both the market and the organization
- In line with the vision, objectives, goals, and core values
- According to defined timetables, budget, and distribution channels
- Using measurable, quantifiable, and improvable success indicators